Why Bother Publishing a Blog?

Show the personality behind your business. Often, your brand personality is what will set you apart from similar businesses. By being open, honest, humorous (or just being you!) in your blogs, you can help to forge a stronger relationship with your visitors.

SEO benefits. With a blog, you can target more keywords, including the questions your target buyers are asking, and generate more organic traffic. On top of that, people link to content that provides value. Your blog posts are how you get backlinks.

Social media. People are far more likely to share your updates when you’re providing useful tips about your products and services. A strong social presence has never been more important (and more shares lead to more SEO benefits).

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Provide Value to Your Target Audience

So many of my clients want to publish blog posts, but they have no idea what to write about. The main thing to remember is you need to provide your audience with value.

Tips about how to use your products and services. Product demonstrations. Customer reviews. Lifestyle topics in your niche. Go beyond your products and write about the things your target customers care about.

Become a resource for your customers. A hub of information where they can get answers to their questions. If they keep coming back (or they sign up to your email list), you can develop the relationship. Then when they are ready to buy, they won’t even think about going anywhere else.