Now, I write a lot of different kinds of emails (as you’ll soon see if you care to scan down this page). And, while I know it’s annoying, I can’t give a set fee because every project is priced based on the particulars of that project.
However … I can give you a rough idea about my rates, which tend to average out at between $40 and $50 per email. So if that’s the kind of figure you have in mind, I highly recommend firing over a message so we can talk some more.
“Jon has helped with writing sales emails, notably one campaign to 15,000 qualified leads without prior experience of my company. It received a 27% Open rate and a 56% Click Through Rate. Very happy with his communication and advice.”
Rich, Tailored Tutors
If you run an ecommerce store, no matter what its size, and you are not sending out regular emails, you are almost certainly missing out on sales. I craft detailed monthly email plans for stores, combining a selection of sales emails, relationship-building emails and special offers, then carefully craft each email – and you watch the results come in.
Ecommerce emails are short – anything from 50 to 150 words is standard – and most stores send between one and three emails a week (but it depends entirely on your store and your goals). These can include sales events, special offers, product emails, valuable content and competitions.
I also craft email flows. These are autoresponder sequences triggered by a specific customer action. Some of the most popular ecommerce flows I write include:
- Abandoned cart flows – when someone adds an item to their cart but does not complete the purchase
- Browser abandonment flows – when someone looks at a product but does not add it to their cart
- New customer flows – when someone first buys something in your store
- Win-back flows – when someone has not visited in a while and you want to get them back
Autoresponders are for marketers and businesses who want to direct their targets further down the sales funnel. They usually consist of about 8 emails, but this depends on your goals.
You could set one up to send in response to a target signing up to your list to address buying objections. Or you could set one up to upsell a product following a purchase.
Newsletters are not dead! Not by a long shot. You may run a restaurant and want to send a monthly newsletter with your latest dishes and special offers. Or you might run a small business or even a blog and want to provide your prospects with useful tips and advice on a regular basis.
Whether you sell B2B services or downloadable information products, emails can play a large role in keeping your business front of mind and driving more sales.
Marketing emails fall into the ‘everything else’ category. You might want to stay top-of-mind by sending your customers valuable information, tips and advice. Or you could remind them when you publish a new blog and encourage them to leave comments.
These will usually be sent weekly, but it depends on your goals. Whether you want to send one email a week or multiple emails, I will help you come up with ideas and then craft creative email copy that your prospects and customers will love.
If you have your own store or business and you want to start up or improve your email marketing, get in touch today. Likewise, if you run an agency and you are looking for a new copywriter to add to your team, I’d love to hear from you.
Can I see some samples?
Of course! Please contact me and I’ll send you a link to a whole load of samples you can read through.
How do you get the right tone for my store/business?
In general, a friendly and conversational tone works best for any type of email (whether B2C or B2B). I try to make my emails sounds like a conversation between friends. However, tone will also be affected by your specific target audience, and this is something I will find out about at the start by asking you questions and studying your existing content.
Do you guarantee open rates and CTR rates?
No, these can never be guaranteed. The aim is always to ensure these are as high as possible, but they can vary from email to email and there are too many variables to provide any kind of guarantee. A good open rate of over 20% is a general rule for me, but it really depends on the business, the audience and the email being sent.
Can you write one email for me?
I’m afraid I only focus on long-term projects these days. Obviously, if I write a few emails for you and you decide to stop working with me, that’s your call. But there is a lot of work that goes into creating successful emails, and I only work with clients who are keen to work with me for at least a few months.
Do you write cold sales emails?
I don’t write cold emails these days, though I have in the past. My service is focused exclusively on writing to your existing email list. This can include both marketing and sales emails, but I don’t do one-off cold sales emails.
Do you write other types of copy?
I do, but only for my existing email customers. I write product copy, landing pages and ads, but I do these as extras for my clients when they require them. My primary focus is always emails.
What if I don’t like the emails?
I do a lot of planning before writing the emails, so there’s a good chance we’ll be on the same page. If you don’t like anything, it can always be changed before sending it out. We can also change the overall strategy or anything else. I will always advise you on what I think is the right thing to do, but of course you have the final say.
How many emails make up the ecommerce flows?
Usually anywhere from three to seven emails, but it can be more. It depends on your products, audience and objectives.
How many emails does an autoresponder have?
Honestly, as many as you want. I’ve written autoresponder series that lasted an entire year. Again, it depends on your objectives. Anywhere from five emails to 10 is fairly standard.