One of the best product description writing tips is to always try and appeal to the senses by using words that relate to sight, smell, sound, touch and taste.
Bringing a product to life is one of the challenges of product description writing. When you are selling goods online, shoppers are unable to hold the items in their hands, touch them, feel them and get a better sense of what they are.
As such, your words have to do the work for them.
Images and videos are essential, too. Detailed product images that really go into the details of the product will help the shopper to get a better idea of what the product is really like. And videos that show how the product is used can be a fantastic way of bringing the product to life and making up for the fact that the shopper cannot hold it.
But you can also do a lot with words. If you want to write product descriptions that make the shopper feel like they have the product before them, you need to really go into detail with words that appeal to the senses.
How do you appeal to the senses?
It might sound challenging, but actually it’s quite simple. The best way to create product content that appeals to the senses is to write a list with five different headings: sight, sound, touch, smell and taste.
Then below each heading, simply write down the ways that you can describe the item.
You will not often be able to come up with words for each heading. For example, if you are selling mobile phone accessories, taste will be irrelevant.
But if you are selling food products, taste will be the most important sense that you want to focus on.
So don’t bend over backwards trying to find a way to describe every sense you can, and just focus on the ones that actually make sense for each particular product.
Use the words in your list throughout your product description
When you come to writing the product description itself, try and get as many of these descriptive words into the copy as you can.
You don’t want to go overboard, but make sure you at least include one or two words that relate to each relevant sense.
The product copy length will also be a limiting factor, and where you don’t have much room, try to focus on using the words with the most impact. If you’re struggling, use a thesaurus to come up with new ways to describe your product that make it stand out.
Bring your products to life
Using words that appeal to the senses is one of the simplest ways to make any product description better. By using words that relate to smell, sound, taste, etc, you can instantly help the shopper to experience the product in their mind.
And when you can do that, you’re much more likely to inspire them to purchase your products.
Hire a product description copywriter
If you struggle finding the right words for your product descriptions, or you simply have too many to write and you need some help, get in touch. I specialise in product description writing, and I’ll make sure I use all the tricks to bring your products to life.