Why hire a freelance copywriter? There are plenty of good reasons (I would say that).
But over the years I’ve realised that there is one reason that just keeps on cropping up more than any other: people can’t find the time to write content themselves.
There are two reasons I know this:
1) Because it keeps cropping up when new clients ask me for content
2) Because I constantly fall behind on my own blog writing
Yes, even though I spend the vast majority of my day writing copy, very little of that is actually for my own marketing purposes.
I just don't have the time.
There’s Never Enough Time!
There are many situations when we know that we have to do something, we are aware of how essential it is … and yet we just cannot find the time or the energy to do it.
I spend my whole working day writing content for clients – by the end of it I never seem to find time to write blog posts for myself.
Sometimes even I feel like outsourcing content marketing to someone else so that I can spend more time on writing for my clients.
The fact is, even though I know how effective blogging is for my own business, it always has to come behind actual client work. All too often that means fitting it in during my own free time when I’d rather be doing anything other than writing.
Outsource to Save Time
This is one reason why hiring a freelance copywriter can really help. If you are busy, if you have clients and customers of your own to deal with, if you simply don't have the time to put into your own marketing materials … hire someone else to do it.
Writing – more than almost anything else – is one of those things that you never seem to find the right moment to get around to.
Even though you know you need content, you need marketing materials, you need landing pages and email newsletters and all the rest – and you know you can’t do without it – for some reason it always gets put to the bottom of the pile.
So get in touch and let's see how I can help.
Then you can forget about your copywriting and focus on all the 101 other things that need doing.