When you hire a product description copywriter, you might be wondering how long it will take them to write your copy. Here’s a guide based on my experience.
As a product description copywriter with 10+ years experience, I know a thing or two about how long it takes to write descriptions.
However, there’s no set amount of time because descriptions can vary so widely in what they involve. It all depends on the type of description you are writing.
Short 50-word descriptions
These types of descriptions are common when you have a very large store with hundreds or thousands of products. You need all the descriptions to be unique rather than duplicate content, but you want them to be written up quickly.
These often take no more than 10 minutes or so to write, and often less. It depends on the quality of the description and how much emphasis you want to place on the benefits of each product.
If I’m writing 100 of these product descriptions, I will often get into a routine and each one becomes faster until they only take a few minutes to write.
More detailed 100-word descriptions
Most of the product descriptions I write fall into this category. Rather than just being a single paragraph of copy, they are broken up into a few separate paragraphs and bullet points highlighting the features and benefits of the product.
I’ve written about this format before, which is a good standard format to follow for most types of product description. However, it does involve a bit more work than a 50-word paragraph, and these can often take anywhere from 15 to 30 minutes each to write.
Again, this depends on the quality of the description, which is affected by your budget, how compelling each one should be, etc. If your only concern is that they are unique for SEO purposes, then these are usually quicker to write.
200-500-word product descriptions
These are a very different category of descriptions, and as such they take a lot longer to write. Many of my clients who ask for these types of descriptions have a smaller amount of products in their stores and they want to ensure that each one is of the highest quality.
There are many factors to take into account, like the target customer, how the product is unique, the brand voice and more. There will usually be images as well, and sometimes the copy has to be written around a particular detail shown in the image.
As such, when writing product descriptions like this, it can take up to an hour or longer to complete because they are a lot more involved.
Which type of product descriptions do you need?
Do you have a small or large batch of product descriptions you need to be written up? Perhaps you want to hire a product description copywriter to create them for you? If so, have a think about the type of descriptions you need based on the info above, then get in touch with some details and I’ll be happy to help.