Why hire a freelance copywriter? There are plenty of good reasons (I would say that).
But over the years I’ve realised that there is one reason that just keeps on cropping up more than any other: people can’t find the time to write content themselves.
There are two reasons I know this:
1) Because it keeps cropping up when new clients ask me for content
2) Because I constantly fall behind on my own blog writing
Yes, even though I spend the vast majority of my day writing copy, very little of that is actually for my own marketing purposes.
I just don't have the time.
I don't know about you, but when I land on a new website, I'm always tempted to the About page.
It comes down to intrigue. I want to know more about this person or company and to hear their story in their own words. You can also tell a lot about a business by how they present their About page through the tone of voice and the words they choose.
And I'm not alone.
The About page is one of the most trafficked page of any website, for the exact reasons I've included above. It's an essential element of your site. A website without an About page is incomplete.
And because so many of your visitors will check out your About page, this makes is a great opportunity for you to present your brand and tell your story … and to convert visitors into leads.
Here's what you should be doing in 10 simple steps.