There is never one way of doing anything.
No one way to make an impression. No one way to make people laugh. No one way to be successful.
Product descriptions are the same. There is no right way to write them (although there are plenty of wrong ways). Two highly effective descriptions for similar products may look nothing like each other. What works on one website (humorous, irreverent) will not work for another (serious, professional).
And yet … we can’t help but have formulas.
Especially copywriters. Great chunks of books have been taken up with copywriting formulas. Novel-length blog posts too.
Formulas work by giving us a backbone to our words. I use them all the time. The secret to utilising formulas effectively, however, is in adapting them. They are never rigid and inflexible. They are the framework, and the creativity comes in adapting them to your specific project.
Before you put pen to paper, decide who your ideal buyer is and write specifically for them
It’s easy to fall into the trap of using vague phrases to describe your products, but these make them less effective.
When choosing a product description writing service, here are 3 steps to follow to find the right service for your needs.
One of the best product description writing tips is to always try and appeal to the senses by using words that relate to sight, smell, sound, touch and taste.
When you hire a product description copywriter, you might be wondering how long it will take them to write your copy. Here’s a guide based on my experience.
Don’t make the mistake of using duplicate content product descriptions. Here’s what you need to know about keeping your descriptions original.
If you are keen on writing product descriptions that sell, here’s a quick template that will get the job done.