The pricing page is where you get down to business. This is where you go past the flirting and suggestive looks and ask straight out for a date.
Here's the situation: you've got a set number of plans, products, service packages, etc. And you want your prospects to choose one of them.
There is no messing about here, there is no tiptoeing around the issue. You want the sale, and you want it now.
Here are a few tricks of the trade that you can incorporate into your pricing page with the minimum of hassle.