Pop-ups are not everyone's cup of tea.
Many internet users (most of them, perhaps) would go so far as to say they hate pop-ups.
You land on a website, you start reading, and … there it is. The whole screen is taken up by a huge orange banner asking you for your email address in return for something you might find useful.
When done badly, they are disruptive and annoying. And yet … pop-ups work.
There's no denying it. Why do you think every internet marketer and his dog uses them?
So they are absolutely worth experimenting with for lead generation. And if you do, you should know that there are various types of pop-ups you can use, some of which might lead to better sign-up rates.
Here are five to try out.
If you're like most businesses, you will have a blog on your website. (And if you don’t, you really should.)
There are many great reasons to have a blog, but one of the best is lead generation. This usually consists of a form at the end of each post that encourages the reader to leave their email address in return for a free report, a newsletter, blog updates, etc.
If you’re doing this, fantastic: your blog is an effective place to generate sign-ups.
People are reading the content because they find it valuable in some way, and that means there's a chance they will want to sign up for more of the same.
But there's a problem.