Calls to Action (CTAs) play an important role in most forms of sales copy, from sales letters to ads to emails.
But how exactly can you use them?
Whether you want to attract leads, sales or shares, here are some of the different ways you can make use of a strong CTA.
I talked a bit about CTAs for landing pages in the previous blog, but I'm going to go into much more detail today.
Let’s start at the beginning.
'CTA' stands for 'Call to Action’. In any piece of sales copy, whether a landing page, email, sales letter, web page or advertisement, the CTA is an essential ingredient.
This is the moment when you tell your prospects to reply to your email, sign up to your newsletter, call you, buy your product, start their free trial or Like your post.
Why do we need it?
I talk a lot about landing pages, but I've realised that I don't actually have a checklist of the main components that a solid landing page should comprise.
So here it is.
You don't need to use ALL of these elements in every landing page you create. However, its usually a case of the more the merrier, so feel free to use as many as make sense for your campaign.
I may not market myself as an AdWords specialist, but I do know a thing or two about Google's advertising platform.
Especially the ad copy.
But this blog is not specifically about the copy: it's about a more general mistake that a lot of companies are making with their AdWords campaigns.
A simple mistake, but one that can completely destroy their conversions.
Trust is such an essential element when creating a landing page. When prospects arrive on your page, you don't want to give them any reasons to back out.
That's why you avoid leaks, why you include social proof, why you keep the design simple, etc.
Of course, social proof is itself a form of trust. That's what testimonials are for. But there are other trust elements you can use on your page to boost your chances of converting your prospects.
Picture the scene: You're on your way to work on the Underground, sipping on a latte, dreading the boring Management Team meeting that afternoon.
Then a commotion breaks out ahead.
You can't see what's happening, but people start running. They run past you and back up the stairs, terrified looks stretched across their faces.
What do you do?
Does your curiosity get the better of you, compelling you to venture in the other direction? Or do you turn tails and run as fast as your feet can carry you?
Most people would choose the latter. Most people know that when everyone else seems to know something that they don't, it's a safe bet to follow the crowd.