A no-stone-left-unturned guide to everything you've ever wanted to know about creating and using autoresponder email sequences
When I first sat down to write a guide on creating successful autoresponder sequences, I thought I could cover everything in a quick blog post.
But I soon realised one short post was nowhere near enough. I would have to create a mighty post if I wanted to create an autoresponder resource to be used my marketers for years to come.
Whether you're self-employed or in charge of a busy marketing department, whether you're new to autoresponders or you've sent dozens already, you're here because you have questions about automated email sequences.
You might be thinking about hiring a professional autoresponder copywriter, or you might be planning to create your email series yourself.
Either way, you want a guide that goes deep. A guide that gets into the nitty gritty of what an autoresponder is, how it works, how long it needs to be, what it should do and a whole load of other stuff.
If that's the case, you're in the right place.
So get comfortable, make yourself a cup of tea and read through this monster guide to the humble, heroic email autoresponder, every online marketer's best friend.
We often have to be brave to get the things we want in life. But taking a risk can get you a long way.
Email marketing also involves taking risks. And here’s one that you can try.
The main problem with emails is getting the darn things read in the first place.
As an email copywriter, there is nothing more disheartening than taking hours over constructing the perfect email only to find out that no one has opened it.
That's why smart marketers have created a range of techniques to give their open rates a boost.
Because once you can get your email opened, you stand a chance of it being read. And that means the link might get clicked. And then a conversion becomes a distinct possibility.
So how do you get emails opened?
One of the techniques I like to use is often referred to as the open-loop method.
Here's how it works.