Calls to Action (CTAs) play an important role in most forms of sales copy, from sales letters to ads to emails.
But how exactly can you use them?
Whether you want to attract leads, sales or shares, here are some of the different ways you can make use of a strong CTA.
The problem is a common one: a shopper arrives on your website and browses your products, they see something they like, they add it to their basket …
… and then they disappear, never to return.
The phenomenon of cart abandonment is one you will be well aware of if you operate an online store.
In fact, 68.81% of shopping carts are abandoned online.
It happens because:
But while you won't know why they abandoned their carts, you can definitely do something about it.
This is where the cart abandonment email comes in.