Calls to Action (CTAs) play an important role in most forms of sales copy, from sales letters to ads to emails.
But how exactly can you use them?
Whether you want to attract leads, sales or shares, here are some of the different ways you can make use of a strong CTA.
I talked a bit about CTAs for landing pages in the previous blog, but I'm going to go into much more detail today.
Let’s start at the beginning.
'CTA' stands for 'Call to Action’. In any piece of sales copy, whether a landing page, email, sales letter, web page or advertisement, the CTA is an essential ingredient.
This is the moment when you tell your prospects to reply to your email, sign up to your newsletter, call you, buy your product, start their free trial or Like your post.
Why do we need it?