I talked a bit about CTAs for landing pages in the previous blog, but I'm going to go into much more detail today.
Let’s start at the beginning.
'CTA' stands for 'Call to Action’. In any piece of sales copy, whether a landing page, email, sales letter, web page or advertisement, the CTA is an essential ingredient.
This is the moment when you tell your prospects to reply to your email, sign up to your newsletter, call you, buy your product, start their free trial or Like your post.
Why do we need it?
I talk a lot about landing pages, but I've realised that I don't actually have a checklist of the main components that a solid landing page should comprise.
So here it is.
You don't need to use ALL of these elements in every landing page you create. However, its usually a case of the more the merrier, so feel free to use as many as make sense for your campaign.