If you're like most businesses, you will have a blog on your website. (And if you don’t, you really should.)
There are many great reasons to have a blog, but one of the best is lead generation. This usually consists of a form at the end of each post that encourages the reader to leave their email address in return for a free report, a newsletter, blog updates, etc.
If you’re doing this, fantastic: your blog is an effective place to generate sign-ups.
People are reading the content because they find it valuable in some way, and that means there's a chance they will want to sign up for more of the same.
But there's a problem.
There is one major problem when it comes to selling your skills as a freelance copywriter: everyone else is a writer too.
People hire a plumber because they don’t have the first idea about how to stop the pipe from leaking.
They hire a web designer because they don't have a clue about HTML or coding.
But writing is different.
After all, everyone learns how to write in school. It’s one of those basic life skills like riding a bike.
Successful blogging is all about coming up with ideas. Lots of them.
What is there to write about? What would people actually want to read that you could possibly write?
I won't lie: getting started can be tough.
But the truth is, once you get going, the ideas start flowing. I've currently got a folder of blog writing ideas in my Evernote account that just keeps on expanding, and for every blog I write, I add five new ideas.
You can easily find a continuous stream of ideas by being proactive. And that means spending a little bit of time – but not a lot – searching for ideas in the right places.