The problem is a common one: a shopper arrives on your website and browses your products, they see something they like, they add it to their basket …
… and then they disappear, never to return.
The phenomenon of cart abandonment is one you will be well aware of if you operate an online store.
In fact, 68.81% of shopping carts are abandoned online.
It happens because:
But while you won't know why they abandoned their carts, you can definitely do something about it.
This is where the cart abandonment email comes in.