There's no doubt that emails are one of the most effective ways to keep in touch with your customers (and potential customers) and encourage them to return to your website more often.
But sometimes subscribers lose interest. Sometimes they start ignoring your emails and deleting them without opening them.
It's frustrating, but they may have just had enough. They may not be interested in what you have to offer any more.
And that's fine.
If so, there's little point in keeping them on your list.
But what if you could tempt them back? What if you could encourage them to open a final email and turn them back and into an active member of your list?
Re-engagement emails are designed for that purpose. Here's how to write a good one.