Home pages can be tricky things to write. There seems to be so much riding on your home page, and you want to make sure you get it 'right'.
Yet often you are often not even sure what right is.
I've written a lot of home pages in my time, and the one thing I can tell you for certain is that there is no set formula for success.
They are all different, and there is no step-by-step guide that you can follow for the perfect home page.
There are certain factors that you should consider when you create your home page … IF they make sense to your business and goals.
So rather than creating a list of features that you must include in your home page, here is a list of considerations and recommendations to keep in mind.
I talked a bit about CTAs for landing pages in the previous blog, but I'm going to go into much more detail today.
Let’s start at the beginning.
'CTA' stands for 'Call to Action’. In any piece of sales copy, whether a landing page, email, sales letter, web page or advertisement, the CTA is an essential ingredient.
This is the moment when you tell your prospects to reply to your email, sign up to your newsletter, call you, buy your product, start their free trial or Like your post.
Why do we need it?
I talk a lot about landing pages, but I've realised that I don't actually have a checklist of the main components that a solid landing page should comprise.
So here it is.
You don't need to use ALL of these elements in every landing page you create. However, its usually a case of the more the merrier, so feel free to use as many as make sense for your campaign.