I may not market myself as an AdWords specialist, but I do know a thing or two about Google's advertising platform.
Especially the ad copy.
But this blog is not specifically about the copy: it's about a more general mistake that a lot of companies are making with their AdWords campaigns.
A simple mistake, but one that can completely destroy their conversions.
I receive a lot of emails (who doesn't?)
Even discounting all my work-related emails, I still receive a lot of marketing emails from various lists I have signed up to over the years.
But while most of these are either deleted or ignored, there are a few I will always open – often as soon as I see them in my inbox.
Because they 'get' it. The senders 'get' email marketing. The people behind the emails know that they provide enough value that I am always going to at least open the emails and scan through them, just in case I am missing out on something good.
And that's it – the 'secret' behind getting more of your emails opened: make your subscribers look forward to receiving them.
Let me ask you a question: How many promotional emails do you actually read? How many arrive in your inbox and make you think: "Yes! I cannot WAIT to read that."
Very few, I'm sure.
But some do … and these are where you need to start your research. What is it that these emails do that others do not?
Trust is such an essential element when creating a landing page. When prospects arrive on your page, you don't want to give them any reasons to back out.
That's why you avoid leaks, why you include social proof, why you keep the design simple, etc.
Of course, social proof is itself a form of trust. That's what testimonials are for. But there are other trust elements you can use on your page to boost your chances of converting your prospects.
The pricing page is where you get down to business. This is where you go past the flirting and suggestive looks and ask straight out for a date.
Here's the situation: you've got a set number of plans, products, service packages, etc. And you want your prospects to choose one of them.
There is no messing about here, there is no tiptoeing around the issue. You want the sale, and you want it now.
Here are a few tricks of the trade that you can incorporate into your pricing page with the minimum of hassle.