If you're like most businesses, you will have a blog on your website. (And if you don’t, you really should.)
There are many great reasons to have a blog, but one of the best is lead generation. This usually consists of a form at the end of each post that encourages the reader to leave their email address in return for a free report, a newsletter, blog updates, etc.
If you’re doing this, fantastic: your blog is an effective place to generate sign-ups.
People are reading the content because they find it valuable in some way, and that means there's a chance they will want to sign up for more of the same.
But there's a problem.
Calls to Action (CTAs) play an important role in most forms of sales copy, from sales letters to ads to emails.
But how exactly can you use them?
Whether you want to attract leads, sales or shares, here are some of the different ways you can make use of a strong CTA.