Pop-ups are not everyone's cup of tea.
Many internet users (most of them, perhaps) would go so far as to say they hate pop-ups.
You land on a website, you start reading, and … there it is. The whole screen is taken up by a huge orange banner asking you for your email address in return for something you might find useful.
When done badly, they are disruptive and annoying. And yet … pop-ups work.
There's no denying it. Why do you think every internet marketer and his dog uses them?
So they are absolutely worth experimenting with for lead generation. And if you do, you should know that there are various types of pop-ups you can use, some of which might lead to better sign-up rates.
Here are five to try out.
1. Entry Pop-Ups
The entry pop-up is perhaps the most common type of pop-up, and it's also one of the most effective.
With this pop-up, the visitor doesn't even get a chance to see the content on the page. As soon as they land, there's a huge pop-up taking up the screen.
Like this one on the Wishpond website (about pop-ups, of all things):
Notice how in this example there is no option but to interact. You can't just ignore it. You have to click on 'Get Started' or 'Not Today'.
Funny enough, after clicking the second option, I was presented with another pop-up:
Personally, I'm not a fan of the double-pop-up strategy. That's a bit too much in the way between me and the content I'm looking for.
But you should certainly test out an entry pop-up on your page. You might be surprised by just how effective it can be.
2. Exit Pop-Ups
Exit pop-ups are also very popular. I'm not sure whether they are used more than entry pop-ups, but they certainly get a lot of usage.
This type of pop-up relies on software that can tell when a visitor is about to leave the page by tracking the movement of the mouse. As a result, the exit pop-up shows up right when the visitor is on the point of bouncing.
The idea is that some people will leave the page without noticing your sign-up form, and the exit pop-up gives them another chance to sign up.
As a result, you can capture leads that would otherwise be lost without disturbing the visitors as they engage with your content.
3. Timed Pop-Ups
Timed pop-ups are where you trigger a pop-up to appear after a visitor has been on your page for a set an amount of time.
So you can set it to about 15 seconds, after which your pop-up will display to the visitor.
You have to be very careful about the timing of these.
Too quick, and the reader will not be engaged with the content. Too late, and they've gone.
Careful testing is required, and you should start by finding out how long visitors spend on a particular page then using this as your guide.
4. Scroll Pop-Ups
Scroll pop-ups are usually more popular than timed pop-ups, and I certainly prefer them.
With these, the pop-up is triggered when a visitor has scrolled through a certain amount of the content on the page.
The reason I prefer this is because you know that your visitor is actually engaged with your content first. If you are timing the pop-up’s appearance, you can’t guarantee that the reader has actually read any of the content yet.
The good thing about these pop-ups is that the visitor has already shown that they find your content relevant to them because they have read it to a certain point on the page.
If you provide a relevant pop-up, they might therefore be more likely to leave their details.
5. Click Pop-Ups
These are where visitors click on a link, like a button, that activates the pop-up. These are less intrusive than other types of pop-ups because they respond to an action.
You can use an eye-catching banner or a button to capture the visitor's attention. Then once they click the image, the pop-up appears.
This makes them especially useful for content upgrades.
You might even be able to get better conversion rates doing this compared to a dedicated landing page. There is no need to open another tab, and the entire conversion happens on one page, reducing friction.
Don't Annoy Your Visitors
Whichever type of pop-up you use, make sure you set them to only show up occasionally for each visitor.
Set it to run a maximum of a few times per week – otherwise you're only going to risk annoying your visitors more.
Then experiment. Have a think about the various types of pop-ups you can use, then try one out, or try them all out, and discover which generates the best results.