Everyone is excited by AI. No surprise there – it’s exciting tech. Who knows where it will lead us? But there are a lot – a lot – of people who now use it to replace tasks completely that they shouldn’t be replacing. Tasks like writing. This isn’t an ‘anti-AI’ post. I do believe it has…

If you’ve got an email list and you’re not using trigger links yet, you’re missing one of the simplest and most effective ways to personalise your emails, automate smart follow-ups, and keep your subscribers engaged. Trigger links are a small detail with big impact. They make your email system feel smarter, more responsive – and…

A potential client recently told me they hadn’t launched an email list yet. They weren’t sure if it was worth the effort. And to be fair – it’s a good question. With so many marketing channels out there, it’s wise to pause and consider whether something will genuinely add value to your business. But when…

When people think about automation, the first word that comes to mind is usually something like cold, robotic, or impersonal. It’s not hard to see why. We’ve all experienced automated systems that feel clunky or completely disconnected – like getting a generic email that starts with ‘Hi [FIRSTNAME]’ or a chatbot that can’t answer your…

Your welcome sequence plays a bigger role than most people realise. It’s not just a polite hello. It’s the moment your new subscriber is most engaged. They’ve just signed up, they’re curious, and they’re paying attention. And yet, many businesses waste that moment with vague intros and generic ‘thanks for subscribing’ emails. The question is:…

When people talk about improving email funnels, they usually focus on welcome sequences, lead magnets, or clever subject lines. But there’s one email that often gets completely ignored – despite being one of the most important in your entire system. The confirmation email. If you’re using double opt-in – where someone needs to confirm their…

If you’re trying to build trust, generate leads and stay top of mind with your email list, you’ve probably run into this question: Should I send regular broadcast emails, or build an evergreen sequence? The good news? You don’t have to choose just one. Both can be powerful – when used in the right way.…

You’re writing emails. You’re sharing helpful tips. You’re doing what everyone says to do. But the sales… aren’t happening. If that sounds familiar, you’re not alone. Many coaches, consultants and service providers find themselves in this exact situation. They’ve got an email list. They’re sending content. But conversions are low – or non-existent. So what’s…

It’s easy to fall into the trap of chasing bigger numbers when it comes to email marketing. More subscribers must mean more sales… right? Not always. In fact, growing your list without a clear strategy can backfire – especially if you’re attracting the wrong people. If your inbox is filled with disengaged readers, freebie hunters,…

Most people with an email list want the same thing: more subscribers. And I get it. More people on your list feels like you’re getting somewhere. But if your current subscribers aren’t opening your emails, clicking your links or showing any interest in what you offer, then adding more names won’t change much. Before you…