Targeted copy that hits the mark.

Emails, web copy, landing pages and more from a copywriter with 20 years’ experience.

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AI has changed content creation.

And that’s a good thing. It speeds things up, increases output and makes it far easier to get ideas onto the page.
But AI on its own doesn’t know your audience, your brand or what actually matters. Left unchecked, it produces content that looks fine at a glance but feels flat, repetitive and oddly familiar.
When content is guided by a skilled professional, AI becomes an advantage rather than a shortcut. The result is faster production without sacrificing quality, trust or credibility – which is exactly what businesses and agencies care about.

The writer

Nice to meet you.

I’m Jon – a writer with nearly two decades of experience creating content that’s clear, natural and built for real people. I’m a British expat, now based in Argentina, and I work with agencies, consultants and business owners who want content that sounds human – even when AI is part of the process.

By hour, or by project.

I’m a simple person, so let’s keep things simple. I can work at my set hourly rate or on a per-project basis. Whatever works best for you.
This setup is designed to help you stay consistent online without overthinking the process – whether content starts from a blank page or an AI draft.

How it all works.

  • Content ideas and planning
  • Keywords, links, meta tags, CMS upload
  • Writing or AI-assisted drafting
  • Feedback and revisions included
  • Careful editing and refinement
Get in touch

Let’s talk.

If you’d like to see how this could work for your business or agency, fire over a message and we can see if it’s a fit.

Say Hello

FAQs

I work on a monthly basis. Content is planned, written or edited, and delivered (or scheduled) by the end of each week or month (or whenever you need it by).

Yes, and this is a big part of my work. I’m happy to handle formatting, internal links, images, metadata and CMS uploads so content is genuinely finished, not just written.

No, you can cancel at any time, and I only invoice once all the work is delivered and you’re happy.

Both. Some agencies bring me in for overflow or specific projects, others use me as ongoing content support. I’m flexible depending on what you need.

You can – but when you’re juggling multiple clients, pages and deadlines, content quickly becomes a time sink. I step in to handle the full process: refining drafts, checking facts, adding links, improving structure and uploading everything to your CMS, so content moves forward without pulling you away from higher-value work.

I’ve been writing professionally for nearly two decades and have worked with agencies and businesses across a wide range of industries. I take quality seriously, I’m easy to work with and I care about the end result.