Before you put pen to paper, decide who your ideal buyer is and write specifically for them
When you first sit down to start writing your product descriptions, it can be hard to get going. What should you include? Which details should you focus on? What tone should the description take? How do you write a product description that will generate sales?
A lot goes into writing a great product description, but the first thing I always recommend doing is to stop and think about your target buyer.
Who are you selling to?
In all types of copywriting, you have to think about the person who is reading the copy. Obviously, hundreds or thousands of people will hopefully be reading it, but what you need to think about is the target audience.
It’s almost impossible to write effective copy without targeting it specifically at a certain type of reader.
It might take a little while to research who you are targeting, but it will make the job of writing your copy a lot easier, saving you time in the end.
Things to keep in mind
When you start thinking about your buyer, try to decide upon who is the ideal target customer in your store. Are they men or women? Young or old? What do they like or dislike? What challenges do they have? How can you solve those challenges?
You could go so far as to create a buyer persona. This involves going into great detail about the specific details of the type of person you are targeting. You can even give the persona a name, and once you have created it, you can use it for all of your marketing tasks.
How your target customer affects your copy
When you create your product descriptions, having a target customer in mind helps you to make decisions regarding the tone, the words you choose, the phrases you insert.
Should you take a fun and lively approach, adding in some quirky humour? Or should you take a more formal approach. When you know who you are targeting, these decisions become a lot easier.
You will get better results
As well as helping when you write your product descriptions, knowing who you are targeting will also help to improve your results.
Because when you know who your target customer is, you can write copy that resonates with them. You can speak in their language and build an emotional connection with them.
And that all means they will be more likely to click the Add to Cart button and buy your products.
So, how do you write a product description?
It’s simple. Focus on the customer. While there are many other tactics that go into writing a killer description for your product, start by focusing on exactly who you are targeting. It will make the job easier, and you’ll probably make more sales.
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