We often have to be brave to get the things we want in life. But taking a risk can get you a long way.
Email marketing also involves taking risks. And here’s one that you can try.
The Single Question Technique
So here’s the technique: just ask a single question in your email. Just one.
Then end it.
It could’t be simpler … but it’s not easy to do.
Questions are useful in any type of sales copy because they get the reader involved. They provoke a response. People want to answer your question.
I use them all the time in my emails as well as landing pages and ads. A question suddenly turns things around. Readers go from passive to active.
If a recipient has shown an interest in your product, don’t write an email going into all the details. Ask them a question instead.
Written to someone who has shown an interest in learning to play the guitar:
Are you still interested in learning to play the guitar?
It's not easy to write such a basic email, but if the recipient has any desire to learn the guitar, they’ll at least be curious.
Are you giving away free lessons? Do you have a video for them to watch? They want to know the answer.
This is obviously a technique you’ll want to use sparingly. But use it you should.
If the opportunity comes along where you want to get your subscribers engaged and hear back from them, ask them a question.
And don’t wait right until the end of the email. Make it the whole email.
You might be surprised not only by the open rates but by the responses you get.
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